Advertising / Partnership Opportunities

The Whisky List (TWL) works closely with the liquor industry, from local Australian distilleries to retailers, bars and major liquor brands. 

As Australia’s #1 whisky website, The Whisky List has helped over 100,000 Aussies find their next bottle of whisky, making us the perfect partner for your next brand launch, bottle review, distillery interview or PR campaign. 

The Whisky List reaches a huge and growing audience across multiple platforms – the majority of which are on mobile devices. 

TWL currently stocks over 8,200+ different bottles of whiskies across 75+ retailers, majority who are small independent retailers in Australia. TWL is highly active on social media and have a strong email subscriber base with one of the highest click-through engagement rates in the industry. A must-have to compliment your campaign. 

Unlike other online platforms or bloggers, we know that when a user clicks through from The Whisky List, they have passed the ‘research’ phase and are ready to purchase. This makes us highly affective in determining real ROI for your campaigns as we can track both impressions and actual bottle sales, not just purchase intent. TWL have built a market leading platform focused on the consumer first, from search and discovery through to ratings, reviews and bottle sales. As leaders in digital innovation in the drinks industry, we look forward working with you. 

The Whisky List has a number of packages available for your business and brand.  If you represent a brand, retailer, bar, distillery or a media agency (including PR) and would like to enquire about a media kit, banner advertising, branded content, or partnership opportunities please get in touch at cheers@thewhiskylist.com.au

Writing submissions 

To be featured as a guest writer on TWL, send a copy of your writing to cheers@thewhiskylist.com.au. Each writing submission should outline: your story idea; your angle on it; why you think it will work for The Whisky List's audience; your potential interview subjects; and how quickly you could turn it around. Submissions should be no more than 200 words. Please include a link to your portfolio, or samples of your work if possible.

Other useful links:

Media: TWL in the Media

For a full list of our retailers, visit our retailer page.